Names, Like People, Come and Go

An article in a recent NYTimes brings up the issue of the effect of names passed down from one generation to the next, carrying with them reputation, fame, expectation, etc.

It is rather like branding.

What chance does an artist have of making an impact during a single lifetime in a field as ephemeral as music?  We are so dependent on the responses of our audience, live and on-line.

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